Indoor Wayfinding In Retail Shops

Consumer demands are evolving. And changing consumer demands warrant the use of technology that promises a seamless experience and unparalleled convenience. This is particularly relevant in expansive shopping centres that house hundreds of individual stores, span multiple floors, and have a large daily footfall. One of the biggest challenges for retail businesses is to help […]
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Consumer demands are evolving.

And changing consumer demands warrant the use of technology that promises a seamless experience and unparalleled convenience.

This is particularly relevant in expansive shopping centres that house hundreds of individual stores, span multiple floors, and have a large daily footfall.

One of the biggest challenges for retail businesses is to help customers reach their destination within such large complexes in minimal time without losing their way. Because the more time wasted on finding the destination, the less time they have to look around and shop – directly affecting the revenue that can be generated from each consumer.

Physical signage and interactive kiosks can only go so far as to show people a general outline of your venue. But thanks to Briteyellow’s innovative augmented reality (AR) indoor wayfinding solution, BriteWay XR, you can prevent your customers from going in circles and steer them in the right direction, towards their intended destination.

Better Accuracy, Better Experience

Regardless of the number of stores and floors, with BriteWay XR, the entire shopping centre is at your consumer’s fingertips! From helping them navigate their way from the parking lot to the inside of your mall, to showing them the right direction and route to their desired destinations within, our augmented reality app can do it all! The easier it is for the consumers to find their way, the better their shopping experience.

BriteWay XR includes visual, haptic and voice navigation that can help guide people anywhere in your venue. It has a precision of less than 1 metre, which is particularly helpful to the disabled, elderly and vulnerable as it assists them through optimised step-free routes and allows you to meet your inclusion and compliance goals. Moreover, AR technology helps users easily visualise the route and view and interact with virtual assets.

Helping Customers Plan Ahead

The best way to ensure that your visitors have the best shopping experience at your venue is to allow them to virtually tour it before they visit, with the help of the BriteWay XR virtual reality (VR) tour in the app. When they know where to

find the shops, food courts, and other attractions they want to visit pre-hand, they can plan and save time. While virtually experiencing what your venue feels like, users can also click and interact with the facilities to rehearse their visit and pre-purchase items for collection on arrival.

Best Indoor Wayfinding Solution For Retail Businesses

BriteWay XR is designed to simplify indoor navigation for your users, improve their experience, and ultimately increase your revenue. Our innovative app can not only provide navigational help to your visitors without using GPS but also help reduce your staffing needs by providing self-service navigation on-site. It also helps your operators better manage the space, assets, businesses, and crowds and collect valuable data that can help you make informed decisions. Lastly, BriteWay XR comes with a real-time tracking feature that provides better security to the passengers and helps prevent crime at the venue.

Top Features

· Intuitive digital mapping of the entire premises

· Personalised navigation based on different mobility requirements

· Self-service navigation on site

· A hosted solution available on the web and mobile devices

· Timely and relevant notifications for increased engagement

To learn more about our smart indoor wayfinding solutions and how they can help your retail complex, contact us at 0845 557 0520 or email us at info@briteyellow.com.