Indoor Wayfinding for Cruise Ships

Guest experience and convenience are top priorities for cruise ship lines. Since there are several cabins, restaurants, leisure areas, swimming pools, and entertainment venues aboard a cruise ship, it is quite common for guests to lose their way and waste a lot of time trying to find their destination. This prevents the guests from enjoying […]
Learn more

Guest experience and convenience are top priorities for cruise ship lines. Since there are several cabins, restaurants, leisure areas, swimming pools, and entertainment venues aboard a cruise ship, it is quite common for guests to lose their way and waste a lot of time trying to find their destination. This prevents the guests from enjoying and making the most of their time aboard, resulting in a poor guest experience. One of the best ways to ensure guests reach their destination quickly, without becoming anxious about navigating the cruise ship, is having a smart indoor wayfinding solution like Briteyellow’s BriteWay-XR.

Cruise ships can carry thousands of passengers at a time. BriteWay-XR can ensure that each one of them has access to accurate and personalised navigation throughout the journey. Whether it is reassurance for parents who are anxious about losing sight of their kids on a large ship, or safety and convenience for staff to be able to evacuate passengers in case of an emergency, BriteWay-XR is a single solution to all navigational challenges aboard a cruise ship.

No cruise ship can function without an efficient crew. And the crew can only be efficient when they have easy access to all areas of the ship and know the directions to each venue. BriteWay-XR helps crew members locate various locations on the ship within seconds, including their cabins on the lower deck. The real-time tracking feature of BriteWay-XR is particularly helpful for providing better security to the passengers and preventing crime at the venue.

Another feature that makes Briteway XR ideal for cruise ships is its visual, haptic and voice navigation that guides customers through indoor spaces. It makes cruise ships less daunting and more accessible, even before the vulnerable and disabled. With a precision of less than 1 metre, it creates optimised, step-free routes, allowing operators to meet their inclusion and compliance goals. The augmented reality and virtual reality technologies used, make it particularly attractive for cruise ships as it allows:

· Accurate indoor positioning without the use of GPS

· Intuitive digital mapping of the entire premises

· Personalised navigation based on different mobility requirements

· Self-service navigation on site

· A hosted solution available on the web and mobile devices

Wouldn’t it be great if passengers could virtually tour the cruise ship from the comfort of their homes and prepare for their journey accordingly, in advance? Briteway-XR makes it possible to experience and view the cruise ship in real-time from the comfort of one’s home. For the disabled, it provides vital support that prevents the anxiety and health risks of using public facilities, especially cruise ships.

Want to give visitors the confidence to navigate through complex indoor venues like cruise ships? Contact us today at 0845 557 0520 or email us at info@briteyellow.com to learn more about our smart indoor wayfinding solutions.