We are taking our leading indoor smart spaces technology systems deep into the UK’s transport ecosystem.


Briteyellow has joined the Intelligent Mobility Accelerator’s six-month search for revolutionary answers to Britain’s well documented travel-based problems.


Fredi Nonyelu, Briteyellow’s chief executive said: “We are delighted to have been chosen to be part of Telefonica’s Intelligent Mobility Accelerator, Wayra, following a competitive selection process.


“We are passionate about helping our customers bring smarter positioning, navigation and tracking in augmented and virtual reality to market.


“Wayra has an excellent track record of helping scale up companies to grow faster and raise investment capital by connecting them with Telefonica’s ecosystem.


“As a leading provider of smart spaces technology Briteyellow is well positioned to deploy our mixed virtual and augmented reality indoor wayfinding,

asset management, and location insight solutions for transport, infrastructure, and retail operators.”


The Intelligent Mobility Accelerator is a useful opportunity for us to access key decision makers across the UK’s transport ecosystem. We have already been able to network with them, and to show them how our technology will enhance their customer experiences.


The Intelligent Mobility Accelerator is a partnership between the Connected Places Catapult and Wayra UK, the world-leading start-up accelerator that is part of Telefónica Open Future.


The Connected Places Catapult operates at the key intersection between public and private sectors and between local government and transport authorities. They bring together disparate parts of the market to help innovators like Briteyellow to do business.


The Catapult’s focus is to grow businesses that have innovations in mobility services that enable new levels of physical, digital and social connectedness.


That makes Briteyellow’s mixed reality indoor mapping solutions the perfect fit.